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The Value in Social Networking: Blogging
Tips for creating value in Blogging & Content Marketing:
• Blogging is your best possible tool for lead generation, in my opinion.
• Blogging helps in developing relationships, and for improving your organic search results.
• Make sure your content always includes thoughtful and meaningful efforts.
• Content marketing is essentially doing great things with content but with an end goal in mind to create a sale for your business.
• Valuable content is hard work, but that this work that will lead back to a sale for your company, on top of being useful, helpful and interesting.
• Content marketing has the added benefit of helping you with organic search engine optimization, meaning it helps people that are searching for specific information find them easier.
The Value In Social Networking Series: Twitter
• Use Twitter as a communications platform.
• Use Twitter to answer the question, “What has your attention?” It’s much more fun to answer.
• Use Twitter to promote events, news, products, people, services, things that are cool.
• Use Twitter to learn about other people.
• Try to reply to 75% of the tweets in your stream.
• Ask questions on Twitter, take polls all the time. It’s the human-powered web these days.
• Point out interesting things in your space, not just about you.
Examples:
• @jetblue gives travel tips
• @TheHomeDepot promotes employees’ outside-of-work stories
• @wholefoods Shares links to neat things in your community.
• People use Twitter Search before they visit a city to know more about the city, so you can help them & make a connection.
Other questions you might ask about Twitter:
How Often Should I Tweet? – As often as you feel like tweeting, and as often as your audience/community will sustain.
Should I Use Services Like TweetLater? – I don’t recommend it but you can. Having a computer seems impersonal & most followers can see through it. This could result in losing followers.
How Do You Get More Followers? – Find great stories from other people and share them with a link. Share useful information that others can use. Be positive.
How Often Do I Twitter? – I’m on most everyday because it is part of my business. How often you should be on is entirely up to you. Ask yourself – How much business does this outlet help your business? How much do you need to connect to folks who matter to you? Bottom-line you get out of it just as much as you put into it.
